Google has introduced the ability of AdWords advertisers to target known customers with phone numbers and postal addresses. This is achieved by targeting "customer matching" in AdWords, which has not yet allowed advertisers to target customers by email address.
"Matching clients" will target customers based on the information provided in Google's account, which means that you must be logged in before they are targeted precisely.
When a match is found, AdWords will add a Google Account to the Customer Match audience. Customer matching audiences can be targeted with ads across all Google services.
Google explains how this process works in our Help Center article:
After uploading the list of email addresses and / or phone numbers, AdWords will compare each retail chain in your list with the chain, serial email address or Google Accounts account number. If there is a match, we add the corresponding Google account to the match customer. "
This new feature may be especially effective for companies that have a large database of customer phone numbers and postal addresses, but the customer's email address information cannot be accessed.
Lists of phone numbers and mailing addresses can be downloaded through the Audience Manager in the new AdWords experience. The audience manager can be found in the shared library.
When identical customers are added to the audience list, the information can also be used to target similar audiences.
"Matching clients" will target customers based on the information provided in Google's account, which means that you must be logged in before they are targeted precisely.
When a match is found, AdWords will add a Google Account to the Customer Match audience. Customer matching audiences can be targeted with ads across all Google services.
Google explains how this process works in our Help Center article:
After uploading the list of email addresses and / or phone numbers, AdWords will compare each retail chain in your list with the chain, serial email address or Google Accounts account number. If there is a match, we add the corresponding Google account to the match customer. "
This new feature may be especially effective for companies that have a large database of customer phone numbers and postal addresses, but the customer's email address information cannot be accessed.
Lists of phone numbers and mailing addresses can be downloaded through the Audience Manager in the new AdWords experience. The audience manager can be found in the shared library.
When identical customers are added to the audience list, the information can also be used to target similar audiences.
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money