Shopify has seen a 71% increase in the number of online stores opened on its platform. This is great news for the minds behind Shopify who are seeing a massive increase in revenue, but how are things going for Shopify sellers?
Shopify offers a number of easy-to-use tools for sellers and a built-in customer base to tap into. However, there are still steps every seller can and should take to boost online traffic and sales.
We will talk about Shopify SEO. You're missing out on some key opportunities if you're not using SEO strategies when building and expanding your Shopify site.
5 Shopify SEO Mistakes and How to Do It Right
What are the 5 most common SEO mistakes we see with Shopify? Read on to find out.
1. Not to use keywords based on user habits
Even if you know very little about SEO, you've probably heard at least other web builders talking about keywords. Keyword research allows you to see how people are searching for products like the ones you sell. If you don't use high ranking keywords in your lists, you lose more clicks.
2. Neglecting technical SEO
Technical SEO is a bit more complicated. However, neglecting technical SEO means that you are not communicating with search engines in their language. Even by adding descriptive titles and descriptions to your Shopify web pages, you'll improve your technical SEO.
3. Skip the alt text for images
Alt text serves two important purposes: it tells search engines what your images are depicting and makes your website more accessible to users with visual impairments. Shopify makes it easy to add alt text to any image you upload, whether it's a product or a header in a blog post. Add alt text to all of your images and be specific so search engines have another way to understand what your web page is about.
4. Skip blog posts
Speaking of blog posts, do you create them? If you'd like to learn how to quickly improve your Shopify SEO, it's time to start blogging about topics relevant to your niche. Not only does this show your expertise, but it also provides more opportunities to use high-ranking keywords that will bring more organic traffic to your Shopify website.
5. Not collecting customer feedback
If your Shopify website isn't getting any reviews, it's time to start encouraging satisfied customers to leave them. Reviews help potential clients make informed decisions. They also give search engines more content to crawl to understand your Shopify site and boost your search engine ranking.
Don't Make These Shopify SEO Mistakes
If you're not sure how to navigate Shopify SEO, consider partnering with Shopify SEO services. Yes, Shopify provides a lot of useful tools for building a powerful online store, but without Shopify SEO, you will be missing out on a lot of organic traffic.
Looking for more tools and tricks that will boost your Shopify site? Take a look around while we cover the most important areas of web building.